Strategic Planning

Strategic planning is a review and planning process that is undertaken to make thoughtful decisions about an organization’s future in order to ensure its success.

Strategic planning involves clearly defining the organization\'s mission and an assessment of its current state and competitive landscape. Strategic planning also requires a well-thought out plan for how to properly allocate time, human capital and financial resources. By following a strategic planning process, an organization can improve business outcomes and avoid taking on unanticipated risks due to lack of foresight.

Concept Development

Concept development is the application of the structure and methods of experimental science to the challenge of developing future military capability.CD is a forward-looking process for developing and evaluating new concepts, before committing extensive resources. CD is a process to identify the best solution not only from a technical perspective, but also for possible solutions for challenges involving doctrine, organization, training, and material to achieve significant advances in future operations. CD is a way of thinking your way through the future before spending money.

Branding

Branding is a process involved in creating a unique name and image for a product in the consumers\' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Corporate Campaigns

An organized effort to bring pressure on a company that is deemed to be engaged in unjust or undesirable activities through highly publicized protests, political leverage or media assaults. Labor unions and advocacy groups have used this tactic for decades as a way to influence public sentiment and effect change in corporate policies.

campaigns across all medium

Advertising is probably one of the most common tools associated with marketing and includes many methods including: TV, Press, Radio, Outdoor, Online. The Marketing Department has years of experience and success in campaign management across all forms of advertising and has a network of contacts in all media sectors. When devising campaigns for our clients we propose the combination of advertising formats that will most effectively reach out to their target markets, with a relevant message, deliver optimum response and maximum return on investment.

Our service includes negotiating best rates, booking advertising as well as developing a compelling proposition, designing and writing the ad copy for your advertising campaign.

Media Planning and Buying

Media planning entails finding media platforms for a client\'s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as:

  • How many of the audience can be reached through the various media?
  • On which media (and ad vehicles) should the ads be placed?
  • How frequent should the ads be placed?
  • How much money should be spent in each medium?

Choosing which media or type of advertising to use is sometimes tricky for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Metropolitan radio stations present the same problems as TV and metro newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm\'s audience.

Sponsorship and Exhibition

Sponsorship marketing is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford. Sponsorship marketing is done financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement. The key to building successful sponsorship programs is to match the correct products or services with the people who want to purchase them.

An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World\'s Fairs. Exhibitions include (whatever as in major art museums and small art galleries; interpretive exhibitions, as at natural history museums and history museums), for example; and commercial exhibitions, or trade fairs. </P